USU GRAPHIC DESIGN RECRUITMENT

Posterzine Design
2022

This posterzine was designed as part of a recruitment campaign for Utah State University’s Graphic Design BFA program. The aesthetics for the overall design mainly originated from a number of experiments I had conducted with the font Univers that can be seen both on the main poster and on the front cover of the interactive portions in its gatefold design. This posterzine provides the viewer with a showcase encompassing the BFA program’s curriculum, pieces produced within the program, the instructors of the program, testimonies from alumni, the program’s locale, and special guests previously featured in the program’s Hashimoto seminars. The poster of course serves as the posterzine’s secondary function: merchandise viewers can hang up for display.