This project centered around a brand identity for reusable shopping bags. Minimalism with a slight flair of complexity was my primary focus for achieving functional, straightforward, and attractive visuals for this brand. This led to a nuanced approach for the simple shapes that make up not only the assets for the brand, but also the bulk of the patterns that adorn its merchandise. Visually, I wanted to convey reusability and the stacking impact it has on reducing waste juxtaposed to meaningful quotes that convey the company’s goals and overall mission.